{"id":42421,"date":"2024-05-16T10:37:38","date_gmt":"2024-05-16T09:37:38","guid":{"rendered":"https:\/\/le12.ma\/fr\/?p=42421"},"modified":"2024-05-16T10:07:09","modified_gmt":"2024-05-16T09:07:09","slug":"adidas-lance-une-nouvelle-collection-de-t-shirts-avec-une-touche-marocaine","status":"publish","type":"post","link":"https:\/\/le12.ma\/fr\/adidas-lance-une-nouvelle-collection-de-t-shirts-avec-une-touche-marocaine\/","title":{"rendered":"Adidas lance une nouvelle collection de t-shirts avec une touche marocaine"},"content":{"rendered":"<h2 id=\"div-gpt-ad-1479402937383-3\" class=\"ng-star-inserted\"><strong>Une nouvelle <a href=\"https:\/\/le12.ma\/fr\/aid-al-fitr-2024-suspension-du-travail-dans-les-administrations-de-letat-et-des-collectivites-territoriales-le-vendredi-12-avril\/\">collection<\/a> de t-shirts portant la touche marocaine a \u00e9t\u00e9 lanc\u00e9e, mercredi \u00e0 Rabat, dans le cadre d&rsquo;un accord conclu entre le minist\u00e8re de la Jeunesse, de la Culture et de la Communication et la soci\u00e9t\u00e9 Adidas.<\/strong><\/h2>\n<div id=\"contenu_article\" class=\"resume-article mb-4 text-left\">\n<p><strong>Cette initiative vise \u00e0 rendre hommage aux artisans marocains et \u00e0 reconna\u00eetre la richesse du patrimoine culturel marocain, face aux tentatives de<a href=\"https:\/\/www.medi1news.com\/fr\/article\/317302.html\"> piratage de ce patrimoine<\/a>, indique un communiqu\u00e9 du minist\u00e8re.<\/strong><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"ar\" dir=\"rtl\">\u062a\u0646\u0641\u064a\u0630\u0627 \u0644\u0627\u062a\u0641\u0627\u0642 \u0633\u0627\u0628\u0642 \u0628\u064a\u0646 \u0627\u0644\u0648\u0632\u0627\u0631\u0629 \u0648\u0623\u062f\u064a\u062f\u0627\u0633\u2026\u0625\u0637\u0644\u0627\u0642 \u0645\u062c\u0645\u0648\u0639\u0629 \u0642\u0645\u0635\u0627\u0646 \u062c\u062f\u064a\u062f\u0629 \u0628\u0644\u0645\u0633\u0629 \u0645\u063a\u0631\u0628\u064a\u0629 <\/p>\n<p>\u062a\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0647\u0630\u0627 \u0627\u0644\u064a\u0648\u0645 \u0628\u0627\u0644\u0631\u0628\u0627\u0637 \u0639\u0646 \u0625\u0637\u0644\u0627\u0642 \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0642\u0645\u0635\u0627\u0646 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0644\u0634\u0631\u0643\u0629 \u0623\u062f\u064a\u062f\u0627\u0633 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629\u060c \u062a\u062d\u0645\u0644 \u0627\u0644\u0644\u0645\u0633\u0629 \u0627\u0644\u0645\u063a\u0631\u0628\u064a\u0629\u060c \u0648\u0630\u0644\u0643 \u062a\u0646\u0641\u064a\u0630\u0627 \u0644\u0627\u062a\u0641\u0627\u0642 \u0633\u0627\u0628\u0642 \u0628\u064a\u0646 \u0627\u0644\u0648\u0632\u0627\u0631\u0629 \u0648\u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0623\u0644\u0645\u0627\u0646\u064a\u0629. <a href=\"https:\/\/t.co\/JN6piUPbTT\">pic.twitter.com\/JN6piUPbTT<\/a><\/p>\n<p>&mdash; MJCC \u0648\u0632\u0627\u0631\u0629 \u0627\u0644\u0634\u0628\u0627\u0628 \u0648\u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644 (@mjcc_gov) <a href=\"https:\/\/twitter.com\/mjcc_gov\/status\/1790834083725000838?ref_src=twsrc%5Etfw\">May 15, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong>Des n\u00e9gociations avec Adidas ont abouti \u00e0 la cr\u00e9ation d&rsquo;une collection de t-shirts portant des noms de villes marocaines et mettant en valeur l&rsquo;histoire artistique du Royaume, avec un hommage particulier aux artisans traditionnels.<\/strong><\/p>\n<p><strong>En effet, un groupe de femmes issues de coop\u00e9ratives de l&rsquo;artisanat traditionnel participera \u00e0 cette initiative, et au cours de la prochaine \u00e9tape, les t-shirts seront orn\u00e9s de motifs de \u00ab\u00a0tarz Rbati\u00a0\u00bb et de \u00ab\u00a0Boucherouit\u00a0\u00bb pr\u00e9cise la m\u00eame source, notant que des t-shirts reprenant des tableaux patrimoniaux et architecturaux du Maroc seront mis en vente, d\u00e8s demain, dans les magasins Adidas au Maroc pour s&rsquo;\u00e9tendre ensuite aux autres magasins de la marque dans le monde.<\/strong><\/p>\n<p><strong>Il convient de noter que cette collection est le fruit d&rsquo;un accord juridique conclu entre le minist\u00e8re de la Culture et la soci\u00e9t\u00e9 Adidas, apr\u00e8s des mois de n\u00e9gociations, en vertu duquel, un groupe de coop\u00e9ratives et d&rsquo;artisans marocains b\u00e9n\u00e9ficiera de retomb\u00e9es financi\u00e8res en contrepartie de leur contribution \u00e0 la conception des t-shirts, conclut le communiqu\u00e9.<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Une nouvelle collection de t-shirts portant la touche marocaine a \u00e9t\u00e9 lanc\u00e9e, mercredi \u00e0 Rabat, dans le cadre d&rsquo;un accord conclu entre le minist\u00e8re de la Jeunesse, de la Culture et de la Communication et la soci\u00e9t\u00e9 Adidas. Cette initiative vise \u00e0 rendre hommage aux artisans marocains et \u00e0 reconna\u00eetre la richesse du patrimoine culturel [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":42422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[26,54,24],"tags":[10508,14065,14067,14066],"yst_prominent_words":[145,583,3162,151,148,255,5302,2812],"jetpack_featured_media_url":"https:\/\/le12.ma\/fr\/wp-content\/uploads\/2024\/05\/adidas.jpg","_links":{"self":[{"href":"https:\/\/le12.ma\/fr\/wp-json\/wp\/v2\/posts\/42421"}],"collection":[{"href":"https:\/\/le12.ma\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/le12.ma\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/le12.ma\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/le12.ma\/fr\/wp-json\/wp\/v2\/comments?post=42421"}],"version-history":[{"count":1,"href":"https:\/\/le12.ma\/fr\/wp-json\/wp\/v2\/posts\/42421\/revisions"}],"predecessor-version":[{"id":42423,"href":"https:\/\/le12.ma\/fr\/wp-json\/wp\/v2\/posts\/42421\/revisions\/42423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/le12.ma\/fr\/wp-json\/wp\/v2\/media\/42422"}],"wp:attachment":[{"href":"https:\/\/le12.ma\/fr\/wp-json\/wp\/v2\/media?parent=42421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/le12.ma\/fr\/wp-json\/wp\/v2\/categories?post=42421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/le12.ma\/fr\/wp-json\/wp\/v2\/tags?post=42421"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/le12.ma\/fr\/wp-json\/wp\/v2\/yst_prominent_words?post=42421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}